Why ya gotta be a jerk, Steam?

Why ya gotta be a jerk like this, Steam? All I want is to start pre-loading Borderlands and you gotta go and do a thing like this. I thought we were cool. Didn't I always start you before playing TF2? Didn't I add my game shortcuts to your in-game browser? Why the hate? I got a ridiculously fast internet connection so I won't even be long to download this. Was teaming up with four others to buy this not good enough for you?

Oh sure I have in the past said bad things about Steam but I've seen the error of my ways.